"Now You See It..." tells the story of what can happen when a reality TV show uncovers something that is not meant to be seen on television. Aspiring teen producer Allyson Miller signs up to produce a new reality show that is searching for the world's greatest kid magician. Desperate to find her star, Allyson stumbles upon Danny Sinclair, who proves to be her best shot at getting on the show. When Danny is selected as one of three finalists, Allyson is prepared to do whatever it takes to win. While the other two contestants, Brandon and Zoe, are good magicians, Danny appears to have something more. Even show host and master magician Max, has taken a special interest in Danny's talent. When Allyson finally learns the truth, that Danny's magical powers are real, she must protect him from those who want to destroy him.